The Guest Retention Calculator

Roughly 7 in 10 first-time guests never return without a reason to come back. Enter your numbers and see exactly what that's costing you — and what recovering even a fraction of them is worth.

Your Numbers
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We assumed 70% of first-timers never come back, we win back 10%, each returns 2 times, and a new guest costs $125 to get. Tap to change any of these.

Walking Out The Door
10,400 guests through your door per year
7,280 never come back (70%)
$473,200
in first-visit revenue lost every year
You already spent $910,000 acquiring guests you never saw again — and it costs 5–7× more to replace them than to bring them back.
With Elite Guests
Recover just 10% = 728 guests back
× 2 return visits × $65 average check
$94,640
in recovered revenue every year
19.8× the $4,788/yr Starter plan · pays for itself in 18 days
Experience This Now →

See exactly how we bring these lost guests back — in under 3 minutes.

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Where these numbers come from ▾

~70% never return:Bloom Intelligence's 2025 analysis of 100M+ guest records found only 28.8% of first-time guests returned within 12 months — a 71% non-return rate.

Cost to acquire a guest: Casual dining averages ~$125 per new guest (fast-casual ~$83, fine dining ~$180). Acquiring a new customer costs 5–7× more than retaining one.

Why retention pays:Bain & Company (Reichheld, Harvard Business Review) found a 5% lift in retention raises profit 25–95%. Recovery rate and return-visit figures here are deliberately conservative — most clients see more.